(M)²amapeach | Brand Announcement

MISA Imports proudly announces the arrival of (M)²amapeach, the first new flavor to join the popular (M)²amamango brand, creating a line of refreshing (M)²ama Moscato-based beverages, each infused with delicious fruit pulp, just in time for summer! These sparklers are exclusive to MISA and are the products of Arione Vini of Piedmont, Italy.

Made with quality White Muscat of Canelli, (M)²amapeach is a sparkling Moscato mixed with natural peach pulp. This refreshing, low alcohol wine (ABV 6%), with its vibrant pink-orange hues, bursts with flavors of ripe stone fruit and tropical aromas, with a round, creamy finish. (M)²amapeach can be enjoyed as an apéritif, or as an accompaniment to a light, summer salad. It is also ideal for savoring in cocktails. (M)²amapeach will be available in major grocery, liquor and independent stores wherever (M)²amamango is sold.

“We are delighted to have (M)²amapeach join the (M)²ama family alongside our founding brand (M)²amamango,” said Sam Assaad, founder of MISA Imports. “We believe there is a significant opportunity to use our distribution to grow (M)²ama into a national brand. High-quality Moscato, edgy packaging and affordable pricing makes each of the (M)²ama flavors a triple threat for trade and consumers alike.”

To learn more about (M)²amapeach, click here. | To learn more about the (M)²ama line, click here.

MISA Imports Inc. is a global wine and spirits supply chain provider headquartered in Dallas, TX. Founded in 1998 by Sam Assaad, MISA pioneered the beverage industry with its transparent model, innovative solutions, and direct sourcing capabilities. With its portfolio rooted in Bordeaux, MISA serves all 50 states, 19 countries, owns warehouses in 6 states and imports from 14 countries around the world.

Arione Vini is a Piedmontese wine grower and producer of prominence producing and developing high-quality wines since 1870. The wineries of the firm are based in Canelli and Castiglione Tinella, in the heart of Monferrato in the Langhe hills, declared a World Heritage by UNESCO in 2014.

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MISA Imports is carefully monitoring the COVID-19 pandemic situation and its potential impact on our team members, customers, and supplier partners. While we all navigate through the uncertainties of the virus and the sporadic lock downs, we are all facing truly unprecedented and trying times.

The global pandemic is affecting all of our families, businesses and communities. During this time however, we wish to communicate MISA’s continued service, and share some of the measures that have taken place. As part of MISA’s commitment to the health and well-being of our entire community, we want you to be aware of the steps we are taking to protect our employees and to minimize any disruption to business.

First and foremost, for all those who are affected by the COVID-19 pandemic, our hearts go out to you. We sincerely hope the recent actions yield the desired results and stop the spread. As with any business, protecting our team members and minimizing the adverse impact to our operations and customers is the heart of our plans. Hence, our crisis management team is swiftly establishing and implementing enhanced internal measures that enable a safe work environment whilst diligently servicing our customers.

Though no plan can guarantee uninterrupted service, our plan thus far has allowed us to maintain continuity of operations. Our efforts since March 13th have so far safeguarded our people and enabled us to serve our customers in all locations. Please be rest assured that MISA is leveraging all of its resources during this time and we are committed to supporting business throughout the course of the COVID-19 pandemic. We are working diligently to ensure we can continue to provide the exceptional service you expect from us.

Oubada S. Duwaji
Chief Executive Officer