Masút Vineyard & Winery | Brand Announcement

Masút Vineyard & Winery appoints MISA Imports as their U.S. Distributor

Masút Vineyard & Winery, owned by third-generation vintners Ben and Jake Fetzer, has appointed MISA Imports to handle U.S. sales, marketing and distribution. Masút makes wine from the Eagle Peak AVA in Mendocino County, where the Fetzer brothers have a 40-acre vineyard and are the only winery in the appellation. MISA Imports is based in Dallas and already handles U.S. distribution for Rural Wine Company, which is also owned by the Fetzer brothers and was launched in 2019.

“We are excited to expand our relationship with MISA Imports. They are innovative, efficient and principled,” said Jake Fetzer. “Sam Assaad and his team have a unique approach to the wine business that favours both the producer and the consumer. Our family’s vision for great Mendocino wine started in 1958, and we are thrilled to continue into the future with MISA at our side.”

Masút was founded in 2009 and focuses on a single, estate-grown Pinot Noir from the Fetzer brothers’ vineyard in Eagle Peak, a new appellation in Mendocino County that they spearheaded and won TTB approval for in 2014. The vineyard ranges in elevation from 800 to nearly 2,000 feet, which has proven ideal for Pinot Noir and distinguishes the Eagle Peak AVA from other wine regions in Mendocino. The Masút Pinot Noir is noted for its depth, structure and fruit complexity, and it has gained an enthusiastic following over the years.

“MISA is very proud to welcome Masút into our portfolio. The harder we work, the luckier we get. We are so excited and honored to have the incredible Fetzer family join us on our journey to great fortune.” – Sam Assaad, Founder of MISA Imports.

MISA Imports Inc. is a global wine and spirits supply chain provider. Founded in 1998 by Sam Assaad, MISA pioneered the beverage industry with its transparent model, innovative solutions and direct sourcing capabilities. With its portfolio rooted in Bordeaux, MISA serves all 50 states, 19 countries, owns warehouses in seven states and imports from 14 countries around the world.

The Masút property was acquired by Bobby Fetzer in 1994, and the brothers worked with their father to plant the vineyard, which Bobby Fetzer envisioned as premier site for Pinot Noir. Ben and Jake founded Masút to honour their father, who passed away suddenly in 2006. The brothers’ grandfather, Barney Fetzer, settled in Mendocino in the 1950s and went on to establish a farming and winemaking legacy with Fetzer Vineyards, which he founded in 1968. The family sold the winery in 1991, but Barney’s son Bobby, who headed up vineyards and grape purchasing, remained in the business. Today, Ben and Jake are the only third-generation members of the Fetzer family who are still in the business of making wine.

To learn more about Masút Vineyard & Winery, click here.

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MISA Imports is carefully monitoring the COVID-19 pandemic situation and its potential impact on our team members, customers, and supplier partners. While we all navigate through the uncertainties of the virus and the sporadic lock downs, we are all facing truly unprecedented and trying times.

The global pandemic is affecting all of our families, businesses and communities. During this time however, we wish to communicate MISA’s continued service, and share some of the measures that have taken place. As part of MISA’s commitment to the health and well-being of our entire community, we want you to be aware of the steps we are taking to protect our employees and to minimize any disruption to business.

First and foremost, for all those who are affected by the COVID-19 pandemic, our hearts go out to you. We sincerely hope the recent actions yield the desired results and stop the spread. As with any business, protecting our team members and minimizing the adverse impact to our operations and customers is the heart of our plans. Hence, our crisis management team is swiftly establishing and implementing enhanced internal measures that enable a safe work environment whilst diligently servicing our customers.

Though no plan can guarantee uninterrupted service, our plan thus far has allowed us to maintain continuity of operations. Our efforts since March 13th have so far safeguarded our people and enabled us to serve our customers in all locations. Please be rest assured that MISA is leveraging all of its resources during this time and we are committed to supporting business throughout the course of the COVID-19 pandemic. We are working diligently to ensure we can continue to provide the exceptional service you expect from us.

Oubada S. Duwaji
Chief Executive Officer