At MISA, we believe that each product tells a story and we are committed to our role as guardians of that story from the vineyard to shelf. We take pride in how we select, transport, distribute and present fine wines and spirits to our customers. In an ever changing world, MISA maintains an unwavering commitment to integrity and transparency. We source with intention, tailor our portfolio with the upmost detail, and provide extensive distribution services. With an eye on the future, we are moving the wine and spirit industry to new heights.

We source wine & spirits from 10 countries, import to the United States, and transport across 50 states. Our office headquarters are in Dallas, TX. We also offer consultative services in logistics and distribution world-wide.

Wine Retailers

From rare vintages to appellation offerings, we provide a wide variety of unique selections catered to your customers’ palettes.

On Premise Establishments

Experience unparalleled customer service and enjoyment through the services of our premier delivery practices and sales ambassadors’ hand selected wines.


Our scale driven programs feature products of the highest caliber while providing turnkey solutions for our distributor partners.

Dallas, October 2019: MISA Imports, a leading wine and spirits importer and distributor best known for their strong commitment to Bordeaux, is proud to announce the addition of the prestigious and iconic Champagne Barons de Rothschild to its French portfolio.

Effective October 2019, MISA is the exclusive U.S. importer for all products within the Champagne Barons de Rothschild range – including the exclusive Ritz Cuvée for the Ritz-Carlton, and is responsible for all sales and marketing activities within the United States.

Named after founder Sam Assaad’s two children, Michael and Sarah, MISA Imports was built upon the belief that our suppliers and our customers are like family.  Family is also the inspiration behind Champagne Barons de Rothschild.  The three branches of the Rothschild family have allied forces with Champagne families whose life’s work has been to create outstanding products.  The Rothschilds have pulled together the best terroirs and have added their exclusive savoir-faire, resulting in a true reference.

On having been selected by Champagne Barons de Rothschild brand, MISA Founder Sam Assaad stated “We are extremely proud to have been entrusted with such an honored brand as Rothschild.  We have built MISA upon our commitment to the time honored traditions of Bordeaux and are proud and delighted to extend that commitment and expertise to this new and exciting partnership.”

The exclusive Champagne Barons de Rothschild, produced from the finest terroirs of Champagne, creates a marriage of the highest order for which both names are so renowned. Famous for over 160 years in the world of fine wines, the Rothschild family has always combined an appreciation of excellence with a passion for breaking new ground and a reputation for the highest expertise. Following in the house’s footsteps, Champagne Barons de Rothschild is now recognized as one of the most exceptionally demanding producers of fine Champagne.


MISA Imports Inc. is a global wine and spirits supply chain provider headquartered in Dallas, TX. Founded in 1998, by Sam Assaad, MISA pioneered the beverage industry with its transparent model, innovative solutions, and sourcing capabilities. The starting point of MISA’s portfolio is Bordeaux, since then MISA serves all 50 states, owns warehouses in 6 states and imports from 14 countries around the world. Through its extensive US network MISA strives to always disrupt the industry with its leading best practices whilst keeping to its family like business values; honesty, integrity, and respect.


The three branches of the Rothschild family have come together and given rise to a single ambition: produce a magnificent achievement as each has always done in their respective fields. To create Champagne Barons de Rothschild, the Rothschild family has put together the best terroirs and added their savoir-faire. The three branches of the Rothschild family have allied forces with Champagne families whose life’s work has been to create outstanding products.

Vision, spirit of enterprise and excellence are the tenants of one name only: Rothschild. Mayer Amschel Rothschild, founder of the dynasty was born in Germany in 1744. The dynasty has since given rise to seven generations of men and women of exception, acutely aware of the issues of their time. Driven by the passion to innovate, they have consistently played a vital role in building European intellectual, scientific, cultural and financial assets.

MISA Imports is carefully monitoring the COVID-19 pandemic situation and its potential impact on our team members, customers, and supplier partners. While we all navigate through the uncertainties of the virus and the sporadic lock downs, we are all facing truly unprecedented and trying times.

The global pandemic is affecting all of our families, businesses and communities. During this time however, we wish to communicate MISA’s continued service, and share some of the measures that have taken place. As part of MISA’s commitment to the health and well-being of our entire community, we want you to be aware of the steps we are taking to protect our employees and to minimize any disruption to business.

First and foremost, for all those who are affected by the COVID-19 pandemic, our hearts go out to you. We sincerely hope the recent actions yield the desired results and stop the spread. As with any business, protecting our team members and minimizing the adverse impact to our operations and customers is the heart of our plans. Hence, our crisis management team is swiftly establishing and implementing enhanced internal measures that enable a safe work environment whilst diligently servicing our customers.

Though no plan can guarantee uninterrupted service, our plan thus far has allowed us to maintain continuity of operations. Our efforts since March 13th have so far safeguarded our people and enabled us to serve our customers in all locations. Please be rest assured that MISA is leveraging all of its resources during this time and we are committed to supporting business throughout the course of the COVID-19 pandemic. We are working diligently to ensure we can continue to provide the exceptional service you expect from us.

Oubada S. Duwaji
Chief Executive Officer