An inspired culture created by family values

Sam Assaad

Sam founded MISA Imports in August 1998, fueled by an overwhelming desire to revolutionize the wine business. Named after his children, Michael and Sarah, MISA was built brick by brick, bottle by bottle and container by container. Today, MISA and its affiliate distributor network serves 48 states and imports from 10 countries around the world. Sam began his wine career interning with a local Texas wine distributor, Tarrant Distributors. Shortly after, he joined national French wine importer, Bercut Vandervoort. He continued his career with Labouré Roi, the famed Burgundy producer, and later Dubos Frères & Cie, the prestigious Bordeaux négociant. Since the very beginning, Sam has grown the business by staying true to his 3 guiding principles: transparent pricing, exceptional customer service, and top-quality products. He credits MISA’s success to the relationships he has built over the course of a tireless career, from partnerships forged with the best Bordeaux and international wine and spirit producers, to the warm ties with MISA’s valued customers. According to Sam, a true partnership requires finding the right fit; matching the right customer with the right supplier and delivering products in a transparent manner. As MISA moves into the next stage of growth, this founding principle remains unwavering: “Treat others the way you would like to be treated.”

Executive Team

Oubada Duwaji

Chief Executive Officer

Matt Mize

Chief Operating Officer

Cormac McCarthy

Chief Sales Officer

John Rodrigues

Chief Technology Officer


Craig Baker

Senior Vice President Sales

Rami Noaman

Senior Vice President Sales

Nagi Saikali

Senior Vice President Sales

Gail Dino

Regional Vice President Sales

Alan Unruh

Regional Vice President Sales

Gene Joseph

Regional Vice President Sales

Bety Moran // Staff Accountant

Bety Moran // Staff Accountant

Bety joined MISA in August 2010 and has witnessed MISA’s rapid growth first-hand. She has worked across many of MISA's department and currently is a key member of the Accounting team. 

Prior to MISA, Bety worked for the City of Hurst, and before that was busy raising her three kids along with her high-school sweetheart and husband Robert. 


Dennis Graf

Accounting Director

Elisa Ballard

Marketing Director

Rick Chevalier

Director of Operations

Katie Drew

Distribution & Planning Director

Tina Boyle

General Manager California

Paul Lawyer

Warehouse Manager

The MISA Family

Want to join the ride? MISA is always looking for motivated people to join our team. Check out open positions and say hello!