An inspired culture created by family values

Sam Assaad

Sam founded MISA Imports in August 1998, fueled by an overwhelming desire to revolutionize the wine business. Named after his children, Michael and Sarah, MISA was built brick by brick, bottle by bottle and container by container. Today, MISA and its affiliate distributor network serves 50 states and imports from 19 countries around the world. Sam began his wine career interning with a local Texas wine distributor, Tarrant Distributors. Shortly after, he joined national French wine importer, Bercut Vandervoort. He continued his career with Labouré Roi, the famed Burgundy producer, and later Dubos Frères & Cie, the prestigious Bordeaux négociant. Since the very beginning, Sam has grown the business by staying true to his 3 guiding principles: transparent pricing, exceptional customer service, and top-quality products. He credits MISA’s success to the relationships he has built over the course of a tireless career, from partnerships forged with the best Bordeaux and international wine and spirit producers, to the warm ties with MISA’s valued customers. According to Sam, a true partnership requires finding the right fit; matching the right customer with the right supplier and delivering products in a transparent manner. As MISA moves into the next stage of growth, this founding principle remains unwavering: “Treat others the way you would like to be treated.”

Executive Team

Matt Mize

Chief Operating Officer

Cormac McCarthy

Chief Sales Officer

John Rodrigues

Chief Technology Officer


Nagi Saikali

Senior Vice President Sales

Frederick Corriher

Regional Vice President Sales

Gail Dino

Regional Vice President Sales

Gene Joseph

Regional Vice President Sales

Alan Unruh

Regional Vice President Sales

Bety Moran // Staff Accountant

Bety Moran // Staff Accountant

Bety joined MISA in August 2010 and has witnessed MISA’s rapid growth first-hand. She has worked across many of MISA's department and currently is a key member of the Accounting team. 

Prior to MISA, Bety worked for the City of Hurst, and before that was busy raising her three kids along with her high-school sweetheart and husband Robert. 


Katie Drew

Director of Distribution

Dominique LaCroix

France General Manager

Rami Noaman

California General Manager

The MISA Family

Want to join the ride? MISA is always looking for motivated people to join our team. Check out open positions and say hello!

MISA Imports is carefully monitoring the COVID-19 pandemic situation and its potential impact on our team members, customers, and supplier partners. While we all navigate through the uncertainties of the virus and the sporadic lock downs, we are all facing truly unprecedented and trying times.

The global pandemic is affecting all of our families, businesses and communities. During this time however, we wish to communicate MISA’s continued service, and share some of the measures that have taken place. As part of MISA’s commitment to the health and well-being of our entire community, we want you to be aware of the steps we are taking to protect our employees and to minimize any disruption to business.

First and foremost, for all those who are affected by the COVID-19 pandemic, our hearts go out to you. We sincerely hope the recent actions yield the desired results and stop the spread. As with any business, protecting our team members and minimizing the adverse impact to our operations and customers is the heart of our plans. Hence, our crisis management team is swiftly establishing and implementing enhanced internal measures that enable a safe work environment whilst diligently servicing our customers.

Though no plan can guarantee uninterrupted service, our plan thus far has allowed us to maintain continuity of operations. Our efforts since March 13th have so far safeguarded our people and enabled us to serve our customers in all locations. Please be rest assured that MISA is leveraging all of its resources during this time and we are committed to supporting business throughout the course of the COVID-19 pandemic. We are working diligently to ensure we can continue to provide the exceptional service you expect from us.

Oubada S. Duwaji
Chief Executive Officer