Sam Assaad

Sam founded MISA Imports in August 1998, fueled by an overwhelming desire to revolutionize the wine business. Named after his children, Michael and Sarah, MISA was built brick by brick, bottle by bottle and container by container. Today, MISA and its affiliate distributor network serves 50 states and imports from 19 countries around the world. Sam began his wine career interning with a local Texas wine distributor, Tarrant Distributors. Shortly after, he joined national French wine importer, Bercut Vandervoort. He continued his career with Labouré Roi, the famed Burgundy producer, and later Dubos Frères & Cie, the prestigious Bordeaux négociant. Since the very beginning, Sam has grown the business by staying true to his 3 guiding principles: transparent pricing, exceptional customer service, and top-quality products. He credits MISA’s success to the relationships he has built over the course of a tireless career, from partnerships forged with the best Bordeaux and international wine and spirit producers, to the warm ties with MISA’s valued customers. According to Sam, a true partnership requires finding the right fit; matching the right customer with the right supplier and delivering products in a transparent manner. As MISA moves into the next stage of growth, this founding principle remains unwavering: “Treat others the way you would like to be treated.”